More Game Than Ever – Sam Bradford
The St. Louis Rams have unveiled their 2013 marketing campaign “More Game Than Ever” featuring local children resembling the likes of Rams players Sam Bradford, Chris Long, Cortland Finnegan, Greg Zuerlein and Tavon Austin. Each of the spots begins with a local youngster serving as a young version of the Rams player and displaying some of the characteristics that enabled him to excel at the game of football. The spots culminate with game highlights once he has grown into a professional football player. The Rams campaign is aimed at reaching more families and will feature prominent placement in local TV, Radio, print, outdoor, digital, social and some non-traditional avenues as well.
We will unveil a new spot every Thursday in August. Make sure to check back each week!